Samsung AWS Case Study

Scaling with CloudFront

My team was swamped and the Super Bowl was a huge undertaking. CorpInfo helped set expectations for us and handled any and all AWS issues we had.”

Director of Data Intelligence, Samsung


Amazon Cloudfront Scales
Environment for Super
Bowl Traffic

Samsung wanted to create a new type of advertising campaign for customers that connected on their Smart TVs during the Super Bowl during Katy Perry’s Halftime Show. The challenge at hand was – how do you create and maintain more than 4,000,000 concurrent connections and all of that data being transferred in and out of Samsung Smart TVs during the biggest, live television event in history?


Amazon CloudFront

CorpInfo worked diligently to make sure Samsung’s environment could scale and handle the Super Bowl-sized traffic load all at once. Since the Halftime show is such a highly watched, live event, the tremendous flash of traffic arrives and then disappears much quicker than normal television content. The team at CorpInfo partnered with Samsung’s developers to model this traffic load in the time building up to the big game. This ambitious project not only required developers to write the code needed for Samsung’s Smart TVs, but also infrastructure specialists that could help to build a scalable and elastic infrastructure that could handle 4,000,000 concurrent connections.



Amazon CloudFront Handles Massive
Traffic & Massive Data

Samsung uses CloudFront, Amazon’s Content Delivery Network (CDN) to push data back from their Smart TVs into AWS. The Smart TVs have a logging system that registers each box within AWS. Based on this information, Samsung can then tailor content and an unique user experience to each Smart TV viewer through CloudFront.

CorpInfo and Samsung tested and built the Super Bowl Halftime Show solution for 500,000 total requests per second, all being driven through CloudFront. CorpInfo performed a significant amount of load tests on a number of occasions, with each one increasing up to the event. To test durability, CorpInfo tried to break the system and was successful in making 1,000,000 concurrent requests per second.

In order to perform these load tests, CorpInfo used a variety of tools. The Samsung team also provided Live TVs across America to help simulate these load tests, which created a realistic experience for what the Super Bowl load might look like during the Halftime Show.

As a part of this project, CorpInfo worked with our Amazon partners to monitor traffic internally to view testing and production in real time. With more than 500,000 connections per second success, Amazon uses this case study as an example of just what their cloud infrastructure can accomplish.

Additionally, CorpInfo leveraged the power of big data through AWS. At the peak of the Super Bowl, around 2.4 million Smart TV’s were being actively used. Within a custom built VPC, the high volume data was delivered to an Elastic Beanstalk Node.js application. Next, the real-time data was loaded and distributed to a Kinesis stream, which then was sent to a multitude of consumer servers. Log data was then staged and loaded into Redshift from Amazon S3. By heavily utilizing Amazon Redshift, the large amount of live data originating from S3 buckets was constantly processed and analyzed. Through our ongoing partnership with Samsung, CorpInfo has been able to move more than 40 applications into AWS.

Largely due to big data on AWS, Samsung delivered live feedback and data from more than 6.5 million Smart TV’s.



Why CorpInfo

Founded in 1983, CorpInfo is a leading technology firm providing cloud consulting, infrastructure solutions, and managed services. We use our experience to ensure that clients have the best technical solutions to solve their business challenges and deliver value for their organization. With a team of more than 100 AWS certified solutions architects, we support customers on the journey to the cloud and in unlocking all of the benefits AWS has to offer. We optimize the value of IT investments by thinking creatively to solve specific challenges while laying the groundwork for future growth and flexibility.

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